TiVo Moves to Bypass Cable
“TiVo is throwing in the towel on cable. According to CEO Mike Ramsay, ‘offering service through one of the primary cable platforms is not the best way to grow our business at this time, because the economics are not very attractive, instead, we have decided to embrace the PC as our friend.’ This may add to the complexity of an already convoluted message that TiVo has been criticized for being unable to articulate to the masses. In the same article TiVo says it plans to introduce a new line of recorders that will accept CableCards. The company has declined to say when new machines will be introduced or how much they will cost. Most significantly, there is still no elaboration as to whether this new standalone box will be able to record cable or satellite HDTV.”
