Families Relief 2010

The Brief:

It’s the 15th Anniversary of the charity ‘Families Relief’. They approached Usayd Networks looking for a complete package to introduce a fresh look for the charity to launch the year’s ‘save the orphan’ campaign and their nationwide tour.

What we did:

We started by introducing a new branding scheme whilst retaining the familiarity of the charity. To do this we proposed a number of varying logos, complete with taglines. Each using different fontsets and colours to allow the client to choose the best bits from each:

Once the client was happy with the new brand, we proceeded to supply them with suitable template files to be used for official communication.

We then moved onto print and web media simultaneously, starting with the production of posters (A3), flyers (A5), web (500px) and tickets.

We also made a number of other print media items including adverts for emel magazine and The Muslim News.

A website was produced dedicated to the anniversary and tour. Based on the scheme chosen, it is a fully content managed site with a massive array of features including a dynamic slideshow, multiple online donation carts, an interactive map and more. We also provide the web hosting for the site, maintenance and email services. You can visit the site at www.fr15.org.uk.

Following the success of the print and web publicity, Families Relief approached us with a new, exciting task. To create a TV advert to air on channels including Noor TV and Islam Channel promoting the tour. Using studio experts and equipment we were able to produce a refreshing 30 second advert:

The advert is currently playing on satellite television and is available on YouTube. We produced two final versions, one with a voiceover from the main artist Zain Bhikha.

And it doesn’t stop there! We’ve also produced animated banner adverts for websites to promote the tour and are continuing to work with Families Relief to bring their 15th Anniversary to life.