Synopsis

“The title “Two Worlds” comes from the idea of a ‘first’ and ‘third’ world existing in the same place. Last summer I travelled to South Africa with a UK-based volunteering programme. When I arrived I wasn’t struck by the presence of impoverished communities. What impacted me, however, was the proximity of these communities to the South African ‘first world’.” Learn More

The Project

Two Worlds consists of a documentary-film, 26 minutes in length. This is made up of 22 interviews, 8 shot in South Africa and 14 shot in the UK, interspersed with footage from experiences and travels in South Africa.

The website ‘thetwoworlds.net‘ was also part of the project, produced as a platform to give greater context and reference points to the documentary. It features profiles of all the interviewees, as well as journals written whilst travelling South Africa. Soon it will also host the full documentary-film for public viewing.

Four Letter Word – Mona ft. Tarik

The project is based around a young mans struggle to come to terms with his individuality and autonomy. It will use imagery to display a range of emotions and undertones to depict the reality of his life. The video will follow him through a journey, with the music and audio forming the “soundtrack to his life.”

Lyrics:

It’s been too many days
Since I’ve felt this way
I’m in a different place
Thoughts are all ablaze

They make us all the same
So what we feel’s in vain
It’s a simple mind game
And it takes them straight to fame

Torn from old to new
But that’s no excuse
The old mans washed away
And it’s all gone to waste

See you standing there
You can’t help but stare
No one understands
All I’ve got is plans

And though it may sound absurd
This isn’t love we’re searching for
It’s that four letter word
To say we’re free again once more

Trapped in this maze
They say it’s just a phase
Silence where she lay
Left with a bitter taste

They say they’re making change
It’s just saving face
They’re picking up the pace
There’s nothing left to say

And though it may sound absurd
This isn’t love we’re searching for
It’s that four letter word

To say we’re free again once more

It’s the 15th Anniversary of the charity ‘Families Relief’. They approached Usayd Networks looking for a complete package to introduce a fresh look for the charity to launch the year’s ‘save the orphan’ campaign and their nationwide tour.

What we did:

We started by introducing a new branding scheme whilst retaining the familiarity of the charity. To do this we proposed a number of varying logos, complete with taglines. Each using different fontsets and colours to allow the client to choose the best bits from each:

Once the client was happy with the new brand, we proceeded to supply them with suitable template files to be used for official communication.

We then moved onto print and web media simultaneously, starting with the production of posters (A3), flyers (A5), web (500px) and tickets.

We also made a number of other print media items including adverts for emel magazine and The Muslim News.

A website was produced dedicated to the anniversary and tour. Based on the scheme chosen, it is a fully content managed site with a massive array of features including a dynamic slideshow, multiple online donation carts, an interactive map and more. We also provide the web hosting for the site, maintenance and email services. You can visit the site at www.fr15.org.uk.

Following the success of the print and web publicity, Families Relief approached us with a new, exciting task. To create a TV advert to air on channels including Noor TV and Islam Channel promoting the tour. Using studio experts and equipment we were able to produce a refreshing 30 second advert:

The advert is currently playing on satellite television and is available on YouTube. We produced two final versions, one with a voiceover from the main artist Zain Bhikha.

And it doesn’t stop there! We’ve also produced animated banner adverts for websites to promote the tour and are continuing to work with Families Relief to bring their 15th Anniversary to life.

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